After making movies in Hollywood, a failed attempt at horse whispering, and working in Alaska during the salmon runs, Jacob's love of listening to and helping people truly blossomed in his marketing career. From consulting to project management, the real joy for Jacob is helping businesses understand where they want to be and how to get there.
Day 2 - Saturday May 20th
Why Marketing & Branding is the Key to Success
It seems so easy and clear when you say it aloud. It’s like, “Oh, yeah, duh. I need to market myself, my brand, and my company in a way that is effective.” So, we try and try, and see a touch of success, but never quite as much as we had hoped for, because the truth is, we’re business professionals, not marketers. Though we are creative, motivated, and dedicated to our brand, we cannot do it all. We hire an employee to do and branding in hopes of gaining traction and reaching more people, helping more people, being more attractive to our target audience just to realize we’ve hired wrong or the marketing talent we have isn’t enough and we need more. Now what?