speaker-photo

Keegan Cossio

Owner - Moonwalk Content

Keegan is the founder of Moonwalk and a brand visibility strategist with a passion for helping small businesses grow in a way that feels sustainable and aligned. Born and raised in Missoula, Montana, she brings a grounded, practical perspective to brand growth that is rooted in real relationships and long term thinking, not trends or quick wins.

Her work is built around her Visibility, Connection, and Choice framework. Keegan teaches that visibility is the first step in being seen by the right people. Connection builds trust and familiarity over time. Choice is the outcome of that trust, when customers clearly understand your value and choose your business over competitors. She approaches marketing holistically, recognizing that visibility does not work in isolation. Sales processes, pricing, customer experience, and even accounting all play a role in whether marketing efforts actually convert and support long term growth.

Cutting through generic advice, Keegan focuses on execution that fits real life and real businesses.

1:00 - 2:00 PM Panel Discussion

SCHEDULES OF EVENTS

Marketing, Sales & Money: Turning Visibility Into Profit

Marketing and sales bring opportunity—but profit is created through strategy.

This panel explores the full revenue cycle: how to increase visibility, communicate value, close sales with confidence, and make financial decisions that keep your business healthy and scalable.

 

Panelists will break down:

  • Where to spend your marketing time and dollars
  • How to identify your most profitable customers
  • Pricing with confidence
  • Turning engagement into predictable income
  • Understanding ROI so you're not wasting money
  • The connection between messaging, sales, and financial growth

Attendees will walk away with practical tools to grow their audience, improve their sales process, and make informed financial decisions that directly impact their bottom line.