speaker-photo

Sara Erickson

Business Development Manager at Paul Davis Restoration of Missoula

Sara is a results-driven sales leader with a proven track record of driving revenue growth in competitive and challenging markets. She currently serves as the Business Development Manager at Paul Davis Restoration in a brand-new market, where she is building the foundation for commercial and referral-based sales from the ground up.

Prior to joining Paul Davis, Sara worked for Sherwin-Williams in a variety of sales roles. She spearheaded the development and launch of a corporate-level commercial sales position, creating a structured approach to enterprise-level sales that expanded high-value account opportunities. She was ranked as a national top performer and consistently delivered exceptional results. Notably, she grew her sales territory volume by 32% during the pandemic—a period when contractor sales volumes were broadly declining—through strategic relationship-building, consultative selling, and adaptive strategies that prioritized customer needs amid economic uncertainty.

Beyond her individual achievements, Sara has led multiple trainings for sales professionals on leadership development, conflict resolution, and effective sales strategies. These sessions equipped teams with practical tools to navigate challenges, foster collaboration, and achieve sustainable growth.

With deep experience in sales, territory expansion, team leadership, and market entry, Sara is passionate about sharing real-world insights on building high-performing sales functions, adapting to adversity, and turning relationships into revenue. She looks forward to bringing this perspective to the panel and discussing actionable strategies for success in today’s dynamic sales landscape.

1:00 - 2:00 PM Panel Discussion

SCHEDULES OF EVENTS

Marketing, Sales & Money: Turning Visibility Into Profit

Marketing and sales bring opportunity—but profit is created through strategy.

This panel explores the full revenue cycle: how to increase visibility, communicate value, close sales with confidence, and make financial decisions that keep your business healthy and scalable.

 

Panelists will break down:

  • Where to spend your marketing time and dollars
  • How to identify your most profitable customers
  • Pricing with confidence
  • Turning engagement into predictable income
  • Understanding ROI so you're not wasting money
  • The connection between messaging, sales, and financial growth

Attendees will walk away with practical tools to grow their audience, improve their sales process, and make informed financial decisions that directly impact their bottom line.