Shelby Humphreys
A Missoula native, Shelby is passionate about connecting people and ideas—both in real life and in the digital world. With over twelve years of experience in digital marketing, Shelby has witnessed the industry evolve at an ever-increasing pace. Guided by the motto, "Let's make it easy!", she helps Missoula business owners navigate the latest trends and technology with confidence, allowing them to focus on what they do best.
Beyond digital marketing, Shelby is dedicated to uplifting the local business community. As a writer for Missoula Valley Lifestyle magazine, she has spent time with numerous business owners across desks, coffee tables, and cash registers, discovering a shared trait: a passion-driven approach to business. This passion also inspired the concept of being "So Missoula", an idea that had been brewing in her mind since before the pandemic.
In 2023, Shelby collaborated with MissoulaEvents.net on a social media campaign celebrating local businesses that endured the challenges of the pandemic. The campaign, #SoMissoula, resonated deeply with the community, reinforcing the spirit of local resilience and collaboration. This idea continued to grow, leading to a partnership with the Missoula Arts Council in 2024 to design a traffic signal box centered around the So Missoula theme, now on display at the corner of Mary Jane Blvd and West Broadway.
Looking ahead to 2025, Shelby is exploring the creation of a podcast featuring Missoula businesses and individuals whose collaborations drive diverse growth within the community.
In addition to leading various projects and running her own business, Shelby teaches digital marketing classes at The Lifelong Learning Center. Through teaching, she gains an insider's perspective on the entrepreneurial journey—particularly for solopreneurs—who often grapple with simplifying social media and crafting a digital marketing strategy that is both effective and manageable. Recognizing the constant need to adapt to evolving digital tools, Shelby takes pride in helping others clarify the digital landscape and make their work easier.
SCHEDULES OF EVENTS
The Power of Marketing: Building Connections That Drive Results
Effective marketing is more than just getting your message out—it’s about creating connections that matter. This panel discussion dives into the principles of successful marketing, offering practical advice for building your brand, telling your story, and growing your business. Whether you’re navigating the digital landscape, developing creative campaigns, or strengthening community ties, this session will provide the inspiration and tools to make an impact.